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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.
The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance
The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Yvonne Backholm holds a masters degree in political science and has over twenty years of experience in the media field. She has previously worked as a radio- and tv-journalist, as a programme manager at the United Nations office in Geneva and as a coordinator of the programme in journalism at Åbo Akademi University in Finland. Since 2002 she is the deputy manager of MediaCity Finland. She is responsible for business strategies within MediaCity´s areas of expertise; multiplatform content development and user experience testing and audience research. Recently she worked as an executive producer for MediaCity´s multiplatform music format The Mill Sessions and at the moment she is involved in developing the user experience testing methods and strategies.About MediaCityMediaCity Finland is a research and development unit in the field of digital content. Our main activities are cross/transmedia content and format development as well as user experience and audience research. MediaCity Lab measures the user´s experience of a large scale of media products by combining data from eye-tracking, EEG-data, skin response, questionnaires and interviews. MediaCity has more than ten years experience in understanding peoples´reactions to different kinds of media products. Understanding the needs, reactions and feelings of your audience is key to making informed decisions in the product development process.
Innovation Alley is the zone where you can experience firsthand, all the latest tech. Peering deeper into the future, exploring the more experimental technologies and interfaces that can radi ...