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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.
The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance
The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Prior to her role of Deputy Director of DragonTV, XU Xiaoyan has gained valuable experience in the area of market analysis, working successively as Senior Client Service Manager of Nielsen Media Research, ACNielsen, Senior Market Analyst in a Global 500 company and Vice President of Croton Consulting. XU is specialized in applying research data as well as marketing & operation of FMCGs & manufactured goods to make scientific and systematic assessment of television stations, based on which development strategies are laid down.Under her lead, DragonTV has been making breakthroughs in TV ratings, with its ranking successfully ascending to top 5 nationwide. The past year has also witnessed DragonTV hitting the peak among all the satellite TV stations in China for several times.About DragonTVLaunched in 1998, Dragon TV is a provincial satellite TV channel that belongs to Shangai Media Group (SMG) inChina, currently covering 99.5% ofChina’s major cities and reaches a total viewership of 879 million, ranking Nº1 inprovincial satellite TV stations in MainlandChina, according to China Mainland Marketing Research (CMMR). It is also accessed intoJapan,Australia,USA,France,Canada,Mexico, Central America, South America, Singapore and Malaysia.Dragon TV embraces some brand new tags in 2011: Rationality, Love, Trust, Belief, Equality, Sincerity, Altruism, Creation. These values will be encoded in the Power of Dreams, reaching our viewers worldwide through a more defined media character and language system of Dragon TV. Dragon TV is also highly recognized as a cosmopolitan benchmark among peer networks in China, which is perfectly reflected in its successful TV shows such as China’s Got Talent and original and innovative programs such as One out of 100, The No.1 Studio. A fresh slogan “The Power of Dreams Joins You and Me” will witness Dragon TV’s next leap toward a premium media brand that shapes the world of tomorrow.