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  • MIPTV, MIPCube, MIPDoc and MIPFormats 2013

    The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.

    The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance

    The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance

  • Speaker

    Nick BAILEY
    Nick BAILEY
    Executive Creative Director
    AKQA

    Widely recognised as a creative innovator, Nick Bailey leads the creative output of AKQA's Amsterdam office, delivering category-defining work for Nike, EA Sports, Heineken, Diageo and Tommy Hilfiger. Most recently, he was awarded a Cannes Lion Gold for Heineken Star Player, a world-first dual-screen mobile and social football game. In 2011 he was named one of Ad Week’s top 10 digital creatives worldwide.

    Nick joined AKQA in 2004 as Lead Writer on the Nike Account, where he created some of the brand's most awarded work, including Nike Photo iD, Supersonic and Nike Live. Prior to AKQA Bailey worked at LBi on Mercedez Benz, Abbey, BT and Vodafone.

    About AKQA
    AKQA is an independent, ideas-led agency that works with clients including: Nike, VW, Google and Heineken. A recognised pioneer and innovator, AKQA achieved a world first in 2011 when it was named Agency of the Year on both sides of the Atlantic by Adweek and Campaign Magazine. AKQA collected over 100 major awards in the last year and was the most awarded European digital agency at Cannes Festival of Creativity in 2011.  It has over 1100 employees and eight offices around the world: London, Paris, Amsterdam, Berlin, San Francisco, New York, Washington D.C. and Shanghai.

    AKQA opened in Amsterdam in 2005. The management team of The Netherlands branch comprises of Matt Bain (GM) and Nick Bailey (ECD) who have both been working for the agency for over seven years. The Amsterdam office has a team of more than 50people who work on clients including Heineken, Diageo, Tommy Hilfiger, Electronic Arts and Nike.


    Session(s) featuring Nick BAILEY

    Monday, 2nd April 2012 From 3:10 PM to 4:00 PM
    Palais des Festivals, Auditorium H

    The rising importance of tablet PCs and mobile devices in the multi-screen viewing experience is clear, and brands are using apps, online games and bespoke websites as a way of reaching audiences and influencing th ...

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