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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.
The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance
The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
As founder and CEO of POKEWARE, Maryse Thomas is responsible for establishing corporate relationships, and business planning activities. In addition to her position as CEO, she focuses on the implementation of effective digital advertising programs, e-commerce solutions, and the execution of aggressive revenue goals. She brings deep insight and extensive expertise into emerging and disruptive technologies, knowledge of digital media, interactive advertising, and most importantly, common sense. Her principal focus is to equip advertisers and content producers with POKEWARE’s proprietary tools, in conjunction with partnerships that will enable an organic integration of contextual product placement, compatible interaction, and measurement. Ms. Thomas played tennis at the University of South Carolina, where she majored in Biology. She is closely affiliated with Harlem United, and ran the ING NY Marathon in 2009 on their behalf in 4:43:04; successfully raising $90,000 for pediatric AIDS research and treatment. Ms. Thomas is also an IFR rated pilot and aviation enthusiast who enjoys learning. Her goals in 2012 include learning Italian and running the NY Marathon in 4:15 or less.About PokewarePokeware™ is a unique software company that integrates video content and contextual advertising. Pokeware™ creates an innovative way to monetize Internet video streams by connecting the point of purchase and consumption to facilitate and measure contextual product placements within streamed video content.As consumers stream billions of videos each month over the Internet, Pokeware™ creates a new and more effective way for marketers to directly reach consumers. Pokeware generates revenue by dramatically increasing click-throughs and empowering consumers with quick and easy access to more products and information than they ever had.
Innovation Alley is the zone where you can experience firsthand, all the latest tech. Have a peek into how video will evolve into the third dimension and beyond, with augmented reality, holog ...