About Keshet Media Group
Established in 1993, Keshet is a leading Israeli media company. We specialize in reaching coveted audiences with top rated, top quality programs and innovative content that stands out for existing and emerging media platforms.
The company's core business is free TV with - Keshet Broadcasting - a franchisee of Channel 2, Israel’s major commercial channel.
Keshet Broadcasting has consistently dominated ratings and market share and is a leader in Israeli media: TV, Web and Mobile. Keshet specializes in developing 2Screens social viewing, interactive cross platform, marketing and maximizing viewers share. Our daily TV reach stands on 60% of HH (40% upscale). Prime time share averages at 38%, with top programs achieving 50%.
Over the years Keshet has expanded its media and entertainment businesses to include: cable and satellite channels (BIP - comedy channel and Music 24), a web portal (mako), mobile and interactive operations (mako), cross media products company (screenz) and e-commerce websites (Buy2 , Style River). International sales are handled via the group's distribution arm (Keshet Formats).
Main shareholders are Coca-cola (Israel) and G.N. Communication Industries LTD.
Company Vision:
Sustaining Keshet's competitive advantage as a dominant influencing force on Israel’s culture and society, through innovative, thought provoking and engaging content. Leveraging our creative content and substantial coverage to cross platform channels, locally and globally.
Programming and New Media:
Our programming consists original content and local adoptions of international formats. We dare to experiment in our programmes: "Arab Labor" (prime time comedy, deals with Israeli society’s prejudices through the eyes of a Muslim Arab family) and "The Successor" (talent competition show fronted by Uri Geller) are just some examples. Format acquisitions for prime time include: "Big Brother", "Masterchef", "The Money Drop", "Wife Swap", "Supernanny" and "Cash Cab".
Israel's history, politics and religious diversity have always been a source for international interest. There is a global demand for factual content coming out of the country. Keshet is highly involved in producing factual series and TV films, as well as feature films. Most noted investments in feature films include: "Lebanon" (winner of the 2009 Venice film Golden Lion award)"Beaufort" (2008 Academy Award nominee), "The Band's Visit" and "Meduzot" (winner of 2007 Camera d'Or award).
Keshet has also established itself as a dominant player in the new media world:
1. Mako website, launched in 2008, has secured the 3rd place amongst Israeli leading websites. The site reaches 40% of the population, 2.5 m people monthly.
2. Mako mobile is a leader in the cellular content market; it is the largest creator of apps covering over 65% of the smartphone market. The catalogue includes mako apps, Keshet's shows and several designated content and games.
3. Screenz is mako cross media products company, offering digital consultancy, tailor-made content solutions to Keshet's successfully tested white label apps.
4. Mako was the first Israeli brand to have been fully adjusted to iPad.
International Operations:
Keshet Format's catalogue currently consists of about 25 properties, spanning across all genres. Noted non-scripted format sales include: "3" (set to air on CBS in 2012), The Vault (sold to 18 territories(, The Successor (aired in 9 territories), Coming Soon: Love (sold to Endemol WW), Deal With It! (sold to over 11 territories) and All Together Now (sold to 5 territories).
In scripted, Keshet's international sales include: the drama Prisoners of War - original version of Homeland, the 2012 Golden Globe® Awards winner, 'buddy' comedy Traffic Light – winner of the 2010 International Emmy® Awards (local adaptations produced in the US on FOX and in Russia on CTC channel), and the romantic comedy - Mythological Ex (aired in 2008 on CBS as "The Ex List"). Family drama - The A Word - currently in development in the US.