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  • MIPTV, MIPCube, MIPDoc and MIPFormats 2013

    The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.

    The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance

    The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance

  • Speaker

    Keith JOHNSON
    Keith JOHNSON
    Screenreach Business Developer
    SCREENREACH INTERACTIVE

    Keith Johnson fuses a highly impactful 25 year blue chip consumer marketing/brand building expertise across three different market segments (food, drink and mobile phones) with a further 10 “entrepreneurial digital” years in digital and interactive TV. He now stands firmly at the centre of the dynamic consumer convergence of brands and interactive digital technologies/CE products and is a recognised thought leader in this space.

    Keith is an acknowledged authority on 360 brand engagement and ‘over the top’ marketing execution with emphasis on real-time interactive solutions based on the creation of ‘intelligent content’ experiences for companion (2nd screen), Connected/Smart TV, mobile, web, social media and out-of-home.

    About Screach
    Screach is an interactivity platform. You can use the Screach mobile app to give consumers the ability to interact with your content. Screach users can interact with all forms of media, such as digital signage, TV, and radio, as well as taking advantage of unique in-app and location based experiences.

    Through Screach you can deliver in-app rewards and media and also profile interactions to learn more about your audience. Built on the ScreachML open platform, Screach allows you to engage users in real-time through timely and relevant content.


    Session(s) featuring Keith JOHNSON

    Friday, 30th March 2012 From 2:00 PM to 2:40 PM
    Night

    Innovation Alley is the zone where you can experience firsthand, all the latest tech.
    How is the second screen becoming an essential part of the TV viewing experience, engaging users through social, gaming and interactiv ...

    Saturday, 31st March 2012 From 1:15 PM to 1:55 PM
    Night

    Innovation Alley is the zone where you can experience firsthand, all the latest tech.
    How is the second screen becoming an essential part of the TV viewing experience, engaging users through ...

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