Jonathan Mildenhall joined The Coca-Cola Company in December 2006 and is responsible for leading global creative vision and strategy for the Company’s portfolio of global brands, including Coke TM, Sprite, Fanta, Juice and Powerade. In his role, Jonathan oversees marketing communications strategies, core creative idea development and content production.
Under Jonathan’s leadership, his team has achieved a tremendous amount during his time at the Company, including the development and launch of global campaigns across four of the Company's most valuable brands, Coca-Cola, Coca-Cola Zero, Fanta and Sprite.
The 2009 launch of "Open Happiness" for Coca-Cola now runs in 206 markets, representing 100% of the brand's volume. "Fanta Play", the first ever global campaign for the Company's second largest brand, has now launched in 92 markets, representing 80% of the brand's global volume. "It’s Possible", the global platform for Coca-Cola Zero has been applied to campaigns in all the brand's markets outside of Asia. Sprite "The Spark”, the brand's first ever global campaign, has launched in markets accounting for 65% of total volume for Sprite.
Most recently Jonathan's team co-led the development of the FIFA World Cup 2010 program, which was The Coca-Cola Company’s largest ever marketing activation, launching in over 160 markets and contributing to Coca-Cola becoming one of the most globally recalled tournament sponsors.
Prior to joining The Coca-Cola Company, Jonathan enjoyed an impressive career in London where he worked at some of the world’s leading agencies including BBH, Lowe, TBWA and Mother. During his career in London he worked on some of the world’s most recognized, creatively driven brands including Playstation, Smirnoff, Audi, Sony, Nescafe, Nissan, and Coca-Cola.
In 2004, he was elected as a fellow of the British American project, an initiative designed to establish stronger trans-Atlantic relationship across both the public and private sectors. In this year, he was also made a Trustee of His Royal Highness the Prince of Wales’ Arts and Business Trust.
In 2007, Jonathan was awarded an Honorary Doctorate in Business Administration from Manchester Metropolitan University in recognition of his significant contribution to the British advertising industry. Most recently, in 2010, Jonathan was appointed to the board of Howard University’s Center of Excellence in Advertising.
A self-proclaimed “diagonal” thinker - someone who excels at both left and right brain thinking - Jonathan has a big passion for popular culture including music, art, design and fashion. He also has a passion for business strategy and studied the Advanced Management Program at Harvard Business School in 2005.