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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.
The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance
The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Jon is a partner in Story Worldwide, the world’s leading post-advertising agency, which creates content marketing programmes through all media for many of the world’s finest brands. Jon was co-founder of ‘Gang of Four’, producing and writing many studio and live albums including the influential ‘Entertainment!” His music has been widely used in TV, films and commercials. Managing Director, Story Worldwide, Europe [ www.storyworldwide.com ] July 2005 – presentStory Worldwide is a global content marketing agency employing over 140 people in the UK, US and Japan with revenues of >$20m. The company produces entertaining and rewarding content through all media which audiences choose to spend time with and share. Clients include Lexus, RCI, Unilever, J&J, Westfield, Manfrotto, Medtronic, General Mills and others.
Experts will present a series of case studies looking at some of the most innovative branded entertainment in the digital space, as well as talking about how the web, mobile and social media create new opportunities for branded content.< ...