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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.
The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance
The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Ms Hong Zheng, English name Summer, joined Zhejiang Satellite TV in 2006, and currently holds a position of Director of formats, in charge of formats acquisition.Hong Zheng has outstanding academic and working experience since 2000, holding two master degrees in media and creative industry, from King’s College London as a full scholarship holder, and Communication University of China. She has gained rich working experience in different type of Chinese TV programs.About ZHEJIANG SATELLITE TVZhejiang Satellite TV (ZJSTV) belongs to Zhejiang Radio&TV Group, is one of the top three provincial TV channels (totally 32 channels) for three years in a row and one of the most influential TV media in China.Zhejiang TV station started broadcast in 1960 and broadcast on Satellite in 1994. In 2009, the HDTV channel kicked off officially, becoming one of the first nine HDTV channels in China. We are the No.1 among the provincial TV channels in China in terms of coverage rate, reaching 1 billion audience in China.The brand program I Love Remembering Lyrics has hit a rating miracle since 2008 and led the Karaoke trend on TV in China. The copies are also sold to a number of countries in Southeast Asia. The Chinese Dream kicked off in April 2011 also created much of a stir in the TV field in China, not only receiving excellent ratings, but also the high remarks of the State Administration of Radio Film and Television. So far, Season 3 has been launched. Heart Beat Argentina kicked off in January 2012 also achieved high ratings and triggered the trend of game shows in Chinese TV channels in 2012.