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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance. The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Fred is what we call a “Digital Native”.12 years of digital expertise in integrated advertising agencies. Graduate from the Pole Leornard de Vinci where he followed one of the first Digital Management program in Europe.He started his career at Mc Cann at the end of the 90’s. As a Digital consultant he was in charge of developing the digital Brand presence of Nespresso. 10 months after launch 45% of sales were made through the web.Fred joined the Ogilvy Team 7 years ago. During this time he provided his digital expertise to many brands from different markets. Luxury: Louis Vuitton (Worlwide digital strategist), Mugler. Entertainement: Mattel (launched more than 15 new products through the web), Center Parcs. Media: Orange, Canalsatellite. Bank: American Express. Beverage: Perrier, Coke Zero. Beauty: Dove. Corporate: Bureau Veritas, Nestle Nutrition pro.One of Fred’s specific skill is to lead the change into Brands communication. Shifting their communication strategy from “traditional” to “media neutral and digital”. This is exactly what he is actually doing at Ogilvy&Mather for the last year and a half as Head of digital and Branded Content.After 2 year, Frederic has helped accelerate its new digital age of the agency,including working on campaigns conducted internationally renowned for Perrier (Perrier by Dita, Perrier The Club), Europcar (Crush Hour) and Scrabble (Block Project).The agency has seen and awarded in less than a year over twenty awards in digital, including two Cannes Lions, two Effie awards, Eurobest 3, 7 and Epica.
The Coca-Cola company has always sought the most innovative and engaging ways to reach consumers, and today, this is increasingly about creating compelling entertainment content. Come hear about the role of content ...