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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance. The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Esther Sánchez has served as Head of the Format Department at MediasetSpainsince 2007 after more than 17 years experience in leading production companies in the Spanish audiovisual arena such as Boomerang TV or Europroducciones. During her long period in the production sector, she has been in charge of creating, developing and adapting very successful formats both for the national and international market. She has also being involved in the acquisitions of the rights of very successful international shows such as “The Apprentice”, “The Alphabet game” “The Age of Love”,“The Biggest Looser”, “Beat the Host”, “Uomini e Donne” or “Survivor”. Esther Sánchez has also proven experience both as teacher and lecturer in different Universities andAudiovisualSchoolssuch as Universidad Europea de Madrid, where she teaches television production and formats, or Cesma and Tracor Schools where she helps students understanding the mechanism of the audiovisual language or the script in entertainment. She has been Jury of the very prestigious Emmy Awards given by the International Academy of Television Arts and Sciences inUSA.About Mediaset EspañaMediaset España is the leading audiovisual broadcaster group in Spain and one of the most important in Europe, with a multichannel offer leader in every core-targets. Mediaset España’s family channels is composed by Telecinco, the generalist channel leader of audience of the commercial television in our country, aimed at the general public; Cuatro, targeted to a young audience; LaSiete, a window to the best content of Telecinco and Cuatro; Factoría de Ficción, the unique free-to-air channel devoted to movies and series; Boing, for children and teens 4-12 years; Divinity, targeted to young female audience since 16-44 years; and Energy, for same aged target than Divinity but for male audience. The group audience in 2012 consolidates Mediaset España as the TVs’ leader in Spain with a share of 27,4%.
Mining C21’s premium Schedule Watch strand – which provides in-depth channel analysis of broadcasters around the world – we discuss how to get a format on air and what channels currently want from ...