Dave Sibley is the Executive Vice President & Managing Director of International Sales, Viacom International Media Networks (formerly known as MTV Networks International), reporting to Bob Bakish, President VIMN.
Based in London, Sibley is responsible for harnessing VIMN’s multi-brand, multi-platform proposition for the company’s brands which reach 640 million households in 161 countries and 34 languages.
Sibley manages VIMN’s global clients, directing advertising sales, sponsorship strategies and creative solutions across channel brands including MTV, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games and Atom Films. Encompassing more than 150 locally programmed and operated TV channels and more than 350 digital media properties, Sibley’s role also involves overseeing all of VIMN’s local advertising operations while managing key client and advertising partnerships around the world.
Sibley is a 16-year VIMN veteran. Previous to his current role he spent four years as MD, MTV Networks Australia and New Zealand where he grew the portfolio to include MTV, MTV Classic, TMF, Nickelodeon & Nick Jr. in Australia, and MTV, Nickelodeon & Comedy Central in New Zealand. Before his move to Australia, Sibley held the position of Senior Vice President, International Marketing Partnerships, based in London, where he spearheaded the launch of MTVNI Marketing Partnerships, a full service sales and creative unit. Sibley joined MTV Networks Europe in 1996 as Head of Sponsorship & Event Marketing.
Sibley sits on the board of two of the company’s Joint Venture sales houses : Ignite Media brands in Australia, and MTV Pubblicita in Italy.