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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.
The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance
The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Chet joined the agency in 2006 to launch MEC Entertainment, which specializes in entertainment strategy and original content creation. Working across languages, genres, and platforms, Chet has led MEC Entertainment to the forefront of branded content.He and his team have produced television programs, ranging from reality shows to animated movies, for MTV, CBS, NBC, Telemundo, Univision, and A&E, in addition to web series and mobile content with Google, MSN, AOL and more. Highlights include Fix This Kitchen, the A&E home renovation series sponsored by IKEA, which just wrapped its second season and Yes, Virginia, the animated holiday movie which just celebrated its third year on CBS.In 2010, MEC Entertainment had three television programs on air and commanded multiple digital content projects -- rewriting the rules for how brands work with producers, networks and media.Before joining MEC, Chet was Head of Program Development at Fuse, a 24-hour music television network owned by Cablevision. Prior to Fuse, he formed Kinetic Pictures, a Los Angeles-based production company, which developed high concept film and television projects for CBS, Disney, Universal, Time Warner, and Fox. Chet currently serves on the Entertainment Marketing Committee of the 4A’s.
Defining an owner, finding a budget, selling an idea – how to get the right mix of entertainment idea, brand fit, and distribution in order to reach a business objective - amplifying branded content across your mar ...