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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance. The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Chantal Rickards is Head of Programming at Branded Content at MEC across Europe, Middle East and Africa. She has worked for most of the leading UK broadcasters as a producer and director; she also spent several years in channel management and commissioning at BBC/UKTV and Carlton Television. She was a judge at BAFTA in 2006 and 2007 for both the Entertainment and Comedy categories. While at MEC she has set up branded content projects for Nintendo with Channel Five ( Britain’s Best Brain ), Morrisons with CITV ( Farm Camp ), Specsavers with Channel Four ( The TV Book Club ) , Fiat with Channel Four (Evo Music Rooms ) and Activision with My Space ( launch of DJ Hero ), among others. Most recent examples are the Bourjois Boutique series on Channel Four and Visa’s support of Sky 1’s A League of Their Own featuring brand ambassador, Usain Bolt.About MECMEC is one of the world’s leading media agencies. Our clients include Activision Blizzard, AT&T, Campbell’s, Chanel, Chevron, Citi, Colgate-Palmolive, Macy’s, Paramount Pictures, Visa and Yum! Brands. We have global billings of over $23 billion and almost 5,000 talented and motivated people working across 84 countries. MEC manages more international media assignments that any other network, coordinated by our Global Solutions team through 12 worldwide client hubs.We deliver value by creating, implementing and measuring communications solutions that actively engage people with brands.Our services include: Media planning and buying – Digital media – Social – Search – Mobile – Performance marketing – Analytics and Insight – Sport, Entertainment and Cause partnerships – Multi-cultural – Content – Retail - Integrated Planning.
An overview of the Ogilvy- endorsed branded content measurement model and how to apply it.MEET THE SPEAKERS SESSION!An opportunity to benefit from one-on-one meetings ...