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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance. The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
The success of anything interactive often comes down to usability - creating an experience that simplifies the complex and delights the user. As TV becomes more social and more interactive, usability will often distinguish the winners from the losers. This session will provide an overview of what Design Thinking is, how it can be used and why the TV industry needs to pay attention. It will also showcase the Sesame Street example, which is pioneering the use of the Microsoft Kinect in transforming TV from a passive experience to a highly immersive and engaging one. Is this the future for all TV?
Louisa is a big believer in the power of design to make sense of a complex world. Before joining Fjord, she had been working in the design space for over 13 years, across sectors from media to financial to government to consumer goods; on both the client and the agency side. Now that technology has advanced to the point where the question has moved from 'what can this do?' to 'what should we do with it?', Louisa spends most of her time helping businesses small and large find more innovative and engaging means of accomplishing their goals and relating to their customers through the creative application of well-designed technology.
Josh Atkins has been in the Interactive Entertainment Industry for the last 18 years. Josh began his career working for several small game developers in the San Francisco Bay Area but moved to Seattle in 1998 to become a Game Designer working for Nintendo's US first party studio. While at Nintendo Josh had the opportunity to work on a variety of projects and had the privilege to spend several years working with Nintendo's top creative talent. This included the opportunity to work directly with with legendary Game Designer Shigeru Miyamoto and Nintendo President Satoru Iwata. In 2002 Josh joined Microsoft Games Studios and became the Director of Game Design for MGS. His team of designers worked across all MGS published titles including franchises such as Fable, Forza and Gears of War. The work of his team helped establish Microsoft as a top tier Game Publisher. In 2008 Josh moved out to the UK in order to become the Senior Design Director at Lionhead Studios under Peter Molyneux. While at Lionhead Josh lead the Fable design team under Peter's guidance and shipped several titles in the Fable Franchise. In 2011 Josh joined Microsoft's new Soho Studios to work on a brand new form of Interactive Television focused on Children's Education. The first project in this line is Kinect Sesame Street TV which was seen at Microsoft's 2012 CES Keynote. Kinect Sesame Street TV is a joint production between Microsoft and Sesame Workshop.
Nic Newman is a journalist and digital strategist who was one of the founders of the BBC News Website. He went on to help develop multiplatform products across BBC Journalism, led BBC strategies on social media and was part of the technology team that developed BBC iPlayer. He works with broadcasters, news organisations and the arts sector - advising clients on the transition to digital.He also works with a number of social media and journalism start ups.Before that Nic was a journalist for 15 years working in radio, TV and online in international news.Nic is also a well respected authority on the future of news writing an annual paper about technology trends.Technology, journalism and media predictions 2012Nic is a visiting fellow at the Reuters Institute for the Study of Journalism at Oxford University. recent publications include:Journalism in the age of social discovery (Reuters Institute Oct 2011)Social media in the changing ecology of news (Oxford Internet Institute May 2011)