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  • MIPTV, MIPCube, MIPDoc and MIPFormats 2013

    The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.

    The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance

    The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance

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    TRANSMEDIATISATION - MEET THE TRANSMEDIA TRAILBLAZERS

    Saturday, 31st March 2012 from 10:10 AM to 11:10 AM

    Night

    Register

    Meet one-to-one transmedia moguls who are experimenting and pushing the boundaries of transmedia storytelling.

    Learn about what they have done, what worked and what they have planned for the future.

    Transmedia producers:
    -    Ian Ginn,  Founder & Spokesperson at Transmedia Learning Network, Hubbub Media NL [@ianginn]
    -    Toby Moores, CEO, Sleepydog [@sleepydog]
    -    Guy Gadney, Director, The Project Factory AUS [@ggadney]
    -    Djamil Kemal, Marketing Director, Lexis Numérique, France
    -    Christopher Sandberg, The Company P [@thecompanyp] 
    -    Nuno Bernardo, Co-founder and CEO of transmedia production company, BeActive [@nmfbernardo] 

    Speaker(s)

    Ian GINN Ian GINN
    HUBBUB MEDIA NL | Founder & Spokesperson at Transmedia Learning Network

    Ian Ginn is a producer of award-winning feature films and television drama with over twenty years experience creating pioneering digital and interactive media, and is producer and creator of one of 2011’s most talked-about transmedia experiences, sci-fi thriller SALIGIA-7.

    Ian founded Hubbub Media in 2008 to develop original transmedia properties, and over a 24 month period worked with university medialabs and media partners to prototype and experiment with a series of transmedia shorts. In 2011 he produced the pilot for SALIGIA-7, which mixes traditional media such as print and broadcast with new media such as Facebook, webisodes, twitter, mobile, and live pervasive experiences on the streets of Amsterdam. A further installment is in development for 2012 with partners in Europe and North America.

    He is a frequently asked expert speaker at international events including EBU TV Summit (Lucerne), TEDxTransmedia 2010 (Geneva) and 2011 (Rome), DIYdays (Los Angeles), StoryWorld (San Francisco), Power to the Pixel (London), San Sebastian Film Festival, and many others.

    Ian leads workshops and labs throughout Europe, mentoring professionals and organisations on developing and producing transmedia projects. In 2010 he established the Transmedia Learning Network to professionalise the field of transmedia content creation and production, working with forward-looking companies and organisations, film- and media-schools and university faculties.

    Currently Ian is in development on SALIGIA-7 for 2012, is  is mentoring a group of programme makers at Dutch broadcaster AVRO on transmedia innovation, as well as creators of a Steampunk project in the UK and a Scandinavian thriller, and is leading a series of 2-day workshops for experienced producers “From Concept to Transmedia Pilot”.

    www.ianginn.net
    www.hubbubmedia.net
    www.transmedialearningnetwork.org
    www.saligia-7.net


    Toby MOORES Toby MOORES
    SLEEPYDOG | CEO
    Guy GADNEY Guy GADNEY
    THE PROJECT FACTORY | Director

    Guy Gadney has worked as a pioneer in digital media since the early nineties, heading up the multimedia divisions for Penguin Books, BBC Worldwide Broadband, Foxtel, Telstra BigPond, Channel Nine and working on projects for The Guardian, FoxKids, Flextech, Eurosport, and television shows around the world.
    He founded The Project Factory in 2005 to produce new forms of interactive stories for mobile, online and interactive TV platforms.
    He has judged awards for the Webbys, AIMIA and BAFTA, and sits on the Board of AIMIA in Australia.

    About The Project Factory
    The Project Factory was founded in 2005 and has built an international reputation as a critically and commercially-successful digital production company.
    The company works primarily with film and television production companies and broadcasters to build integrated, compelling and revenue-generating that sit alongside television shows.  As well as its work for partners, The Project Factory recently established its own publishing arm, and is about to launch its first projects on Facebook, Android and Apple platforms.
    The Project Factory is based in London and Sydney. www.theprojectfactory.com


    Djamil KEMAL Djamil KEMAL
    LEXIS NUMERIQUE | Marketing Director

    Djamil Kemal has a 15 years background in the interactive entertainment and has also been working on transmedia and innovative storytelling. He has an extensive experience in the video game market, from classic or online video games (he was responsible for brands like Half-Life/Counter Strike in Europe, one of the most popular online games in the world) to more innovating ones.

    As early as 2003, he drove “In Memoriam” (aka: “Missing: since January”), one of the first mainstream ARGs (Alternate Reality Game), to the top of North American sales charts. Created by Eric Viennot, one of the most respected European transmedia specialists, “In Memoriam” was a new genre of entertainment: at the crossroad of movies, video games and the Internet, it totally blurred the frontier between reality and fiction by using fictional sites, fictional information in real newspapers sites, emails, SMS, geolocalization and much more. Djamil successfully worked on expanding the franchise and worked on many other innovating projects on PC, DS, Wii, PS3, Xbox360, iPhone or iPad. He is currently working on Escoda (code name), the new Eric Viennot’s transmedia creation (PC, Tablets, webseries, Facebook game, iPhone game…) to be released by the end of this year.

    Djamil also works for the Digital Communication Department of Lexis Numérique. He brings his expertise to brands and agencies in order to go beyond classic marketing strategies and build interactive stories. Projects he worked on were awarded at Grand Prix Strategies (France), Prix des Directeurs Artistiques (France) or One Show Entertainment (USA).

    About Lexis Numérique
    Created in 1990, Lexis Numérique has two main activities. Lexis Numérique is one of the leading independent video game design studios in Europe and was one of the pioneers in transmedia with games such as “In Memoriam”. Lexis also created many successful kid games such as the Uncle Albert series (aka “Oncle Ernest”) or “Imagine: Fashion Designer” (aka “Léa Passion Mode”).

    Lexis Numérique is also a Digital Communication activity. Among other clients are: Orange, McDonalds, Disney, La Grande Récré, La Société Générale, Henkel and agencies such as DDB, Euro RSCG or Duke. Lexis Numérique recently created a transmedia fiction with Capa for the launch of new season of “Braquo”, one of the major Canal+ series.


    Christopher SANDBERG Christopher SANDBERG
    THE COMPANY P
    Nuno BERNARDO Nuno BERNARDO
    BEACTIVE | Co-founder and CEO of transmedia production company

    Nuno Bernardo is an award winning and Emmy nominated Transmedia writer and producer and the creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He’s also creator of the award winning Transmedia series Flatmates, Aisling’s Diary, Beat Generation and Final Punishment, produced in Brazil for OITV. In North America he is an executive producer for prime-time TV Series, including “The Weight” featuring Linda Hamilton, and “Living in Your Car” for HBO Canada. He’s also the co-producer of the upcoming feature films “Beat Girl” and “The Knot” featuring Mena Suvari and Noel Clarke.

    About beActive
    beActive is an award-winning Film, TV and Transmedia production company, experienced in developing, producing and distributing entertainment content across multiple platforms. With a decade of experience in international co-productions, multi-platform content production, format development, and licensing, the company is in the vanguard of next generation entertainment.

    beActive has offices in Lisbon, Dublin, London and São Paulo in Brazil.


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