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The MIPFormats Pitch is a unique platform for pitching original ideas of never-before seen non-scripted entertainment. This year’s exclusive partner, Warner Bros. International Television Production, will commit up to €25,000 to develop the winning project via one of its production companies, with an eye toward developing the winning entry as a television project.
Jury Lars Beckung, Programme Director, Kanal 5, Sweden Ana De Moraes, Director of Development, Twenty Twenty, UK Virginia Mouseler, CEO, The WIT, France Laurent Storch, Chairman, TF1 Production, France Geert Willems, CEO, Blazhoffski Belgium, Belgium
Selected projects:
ALL FOR ONE ONE FOR ALL Presented by Janane Mallat, CEO, Iproduction, Lebanon
Five trivia gurus engage in a live game show. Thousands of viewers join in, participating from home. They have previously made a choice to endorse one of the candidates by subscribing to his pool of supporters. Answers of home-viewers influence the gurus’ results, creating an unprecedented interactive platform, and offering spectacular turns of events. Each contestant’s fate is linked to his supporters’ and vice-versa. As the game unfolds, candidates and home-viewers are eliminated. In the fourth and final round, a face-off between two finalists determines the winner. The winner shares the prize with one of his supporters, selected at random.
LOOKING FOR LOVE Presented by Stuart Coxe, Executive Producer, Antica Productions, Canada
LOOKING FOR LOVE (L4L) pits the mysterious ways of a Matchmaker against the high tech algorithms of a Web Guru’s internet dating site to see who is really better at finding true love. Over 200 million people worldwide are looking for a life partner online because the web offers almost unlimited choice and total convenience. But is this really better than the olden days when family and tradition had more of a say in who we married? On L4L, we’ll present a ‘suitor’ with two dates every week and see which method wins out in the search for true love.
MILLION DOLLAR MYSTERY Presented by Adam Markowitz, President, Markowitz Media, USA
Million Dollar Mystery is a self-contained one-hour game show where contestants earn the clues to a hidden money Mystery by solving nine physical and mental challenges. The Mystery consists of five keys, doors and chests. Located within one chest are five bags, one of which contains the million dollar prize. Players must select the correct key, door, chest and bag to win the grand prize. The clues identify incorrect choices; allowing players to use the process of elimination. The tension mounts with each decision as they’re offered a prize to walk away and leave the Mystery for the other team.
PERSUASION Presented by Soreyrith Um, President, Summertime Entertainment, USA
Persuasion is a reality TV competition where contestants compete to see who can best persuade strangers to do things for them. We start with 16 contestants who are self-proclaimed experts at persuasion. Each week, they must compete in team and individual contests that require ingenuity and boldness to convince strangers to do things for them. Examples of contests may be to get people to paint a picket fence, or to get your team across town without any money. One by one, the worst performers are eliminated, until only one contestant remains and is crowned the Master of Persuasion.
WHICH ONE OUT Simon Staffans, Format Developer, MediaCity Finland, Finland
WHICH ONE OUT is a game show that uses a unique game mechanic, combined with elements of gambling, gut feeling and knowledge. Delighted or horrified contestants see stashes of money growing or shrinking in front of them, depending on their choices and willingness to gamble! In each of the show’s four parts, the weakest contestant has to leave the table and a new is drafted in, to try to fight their way to the top. Only one can leave with a fortune! The show is designed for immersive play-along possibilities on connected tv or second screens.
Followed by Meet the MIPFormats Pitchers Location: Lounge, Level 3
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