Speaker(s)
Asa SJÖBERG TV4 AB | Director of Programmes
Åsa is Director of Programmes for all free-to air and basic cable channels within the TV4 Group. Managing and leading the commissioning teams for TV4, Sjuan and TV11, Åsa also heads up the strategic content and programme development for all channels.
Sjöberg was Head of Commissioning for TV4, 2005-2007 after joining the Commissioning Department in 1999 in the role of Executive Producer/Commissioner, where she worked with a broad range of genres, responsible for shows within both Entertainment and Factual.
Before joining TV4, Åsa worked as a producer and with programme development at independent production company, Strix, which she joined 1991 directly after university studies in journalism and ethnology.
Åsa is a board member of the Nordic programme distributors, Nordic World.
About TV4 AB
The TV4 Group has delivered engaging news, grand entertainment of great variety and quality, live sport and top-class drama to Swedish viewers for two decades. In addition to the main channel TV4, the group’s portfolio includes more than 40 TV channels in the Nordic region - in the free-TV, basic cable and premium segments - and 25 local stations in Sweden, as well as a wide range of web and mobile sites and on demand services, for example TV4 Play, where programs from the group’s different channels are available online. For more information, visit tv4group.se.
Esther SANCHEZ MEDIASET SPAIN | Head of Formats
Esther Sánchez has served as Head of the Format Department at MediasetSpainsince 2007 after more than 17 years experience in leading production companies in the Spanish audiovisual arena such as Boomerang TV or Europroducciones. During her long period in the production sector, she has been in charge of creating, developing and adapting very successful formats both for the national and international market. She has also being involved in the acquisitions of the rights of very successful international shows such as “The Apprentice”, “The Alphabet game” “The Age of Love”,“The Biggest Looser”, “Beat the Host”, “Uomini e Donne” or “Survivor”. Esther Sánchez has also proven experience both as teacher and lecturer in different Universities andAudiovisualSchoolssuch as Universidad Europea de Madrid, where she teaches television production and formats, or Cesma and Tracor Schools where she helps students understanding the mechanism of the audiovisual language or the script in entertainment. She has been Jury of the very prestigious Emmy Awards given by the International Academy of Television Arts and Sciences inUSA.
About Mediaset España
Mediaset España is the leading audiovisual broadcaster group in Spain and one of the most important in Europe, with a multichannel offer leader in every core-targets. Mediaset España’s family channels is composed by Telecinco, the generalist channel leader of audience of the commercial television in our country, aimed at the general public; Cuatro, targeted to a young audience; LaSiete, a window to the best content of Telecinco and Cuatro; Factoría de Ficción, the unique free-to-air channel devoted to movies and series; Boing, for children and teens 4-12 years; Divinity, targeted to young female audience since 16-44 years; and Energy, for same aged target than Divinity but for male audience. The group audience in 2012 consolidates Mediaset España as the TVs’ leader in Spain with a share of 27,4%.
Markus STERKY SVERIGES TELEVISION – SVT | Content Strategist & Format Acquisition, SVT Commissioning Board
Markus Sterky works as content strategist and is a member of the SVT Commissioning Board since 200. He is responsible for managing and developing SVT:s commissioning process as well as for SVT:s format acquisitions along with numerous strategic projects. He has worked with international format acquisition and development for more than 15 years, and has created Swedish successful shows such as Sommartorpet and Gokväll and has brought formats such as Eternal Glory and Over My Dead Body to the Swedish screens. He has headed the development teams at Meter Film & Television and Mastiff Media in the past. Markus is the Head of the EBU Format Group and started the EBU's annual Eurovision Creative Forum in Berlin. When he doesn't work or watches TV, he is usually listening to history and philosophy podcasts on his Ipad while playing Word Feud or Angry Birds.
About SVT
SVT is the largest and most popular broadcaster in Sweden. Three main broadcast channels (SVT1, SVT2 and children’s channel SVTB) and two niche channels (time shift service SVT24 and 50% of the knowledge channel Kunskapskanalen) provide the Swedish audience with more than 22 000 hours of programming every year. In addition to this SVT also set the standard for Swedish online viewing through its service SVT Play where around 3000 hours of programming is available at any given time. SVT is license fee funded and does not run advertisning. SVT Content Strategy:
SVT is the biggest broadcaster in Sweden and runs three main channels. The broad family oriented SVT1, the more factual SVT2 and the children's channel SVTB. We also make original commissions for our web service SVT Play. SVT is a licens fee funded non commercial public service company. SVT produces a number of format based programmes every year. Either internally or together with the Swedish production companies. The main areas of formats are Entertainment, Factual Entertainment and sometimes Children's. Some of SVT:s current formats include Minute to win it, Culturechock Norway, Lyrics Board, Eternal Glory, Antiques Roadshow and Barda
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Moderator
David JENKINSON C21MEDIA | Editor-in-Chief & Managing Director
David Jenkinson is an award-winning journalist, content technologist and multiplatform publisher. Having held senior editorial positions at Haymarket, International Thomson, EMAP and Cahners’ Moving Pictures International, he created and co-founded C21Media in 1997, one of the world’s first internet publishing businesses. For more than a decade C21 has defined new content models, supported by a traditional publishing portfolio, while positioning itself at the heart of the online content revolution. C21Media.net now attracts more than 60,000 unique visitors each month and has consolidated a position as Home to The International Entertainment Community. Prior to launching C21Media Jenkinson was editor-in-chief of Moving Pictures International, running daily, weekly and monthly publications within the film business. He led EMAP’s TV World to win the prestigious PPA International Business Magazine of the Year award in 1993, and worked as part of the senior editorial management team at International Thomson. In 1997, alongside C21Media, he co-founded creative agency Dri Riser developing brand and creative strategy for a range of media and entertainment clients. He has a degree in Communications.
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