Maryse THOMAS POKEWARE
| Founder & CEO
As founder and CEO of POKEWARE, Maryse Thomas is responsible for establishing corporate relationships, and business planning activities. In addition to her position as CEO, she focuses on the implementation of effective digital advertising programs, e-commerce solutions, and the execution of aggressive revenue goals. She brings deep insight and extensive expertise into emerging and disruptive technologies, knowledge of digital media, interactive advertising, and most importantly, common sense. Her principal focus is to equip advertisers and content producers with POKEWARE’s proprietary tools, in conjunction with partnerships that will enable an organic integration of contextual product placement, compatible interaction, and measurement. Ms. Thomas played tennis at the University of South Carolina, where she majored in Biology. She is closely affiliated with Harlem United, and ran the ING NY Marathon in 2009 on their behalf in 4:43:04; successfully raising $90,000 for pediatric AIDS research and treatment. Ms. Thomas is also an IFR rated pilot and aviation enthusiast who enjoys learning. Her goals in 2012 include learning Italian and running the NY Marathon in 4:15 or less.
Pokeware™ is a unique software company that integrates video content and contextual advertising. Pokeware™ creates an innovative way to monetize Internet video streams by connecting the point of purchase and consumption to facilitate and measure contextual product placements within streamed video content.
As consumers stream billions of videos each month over the Internet, Pokeware™ creates a new and more effective way for marketers to directly reach consumers. Pokeware generates revenue by dramatically increasing click-throughs and empowering consumers with quick and easy access to more products and information than they ever had.
Stephen PETHERAM PAYWIZARD
| Marketing Director
Stephen is responsible for all marketing activities worldwide. He has over 20 years’ experience in the provision of software, services and consultancy in the broadcast and media sector. Most recently, Stephen spent five years at Microsoft as Director of Media Services for Microsoft Mediaroom, EMEA and APAC and prior to that held executive roles at Pilat Media and Lysis UK. Stephen joined Lysis on its acquisition of Concision Ltd., a company he co-founded, in November 1999. Concision was founded in 1990 and specialised in developing broadcast management software for major content owners and broadcasters. Stephen holds a degree in Engineering Science from Oxford University.
About PayWizard and its technology
PayWizard supports transactions made on multiple devices, including: online, tablets, smartphones, connected TVs and digital set-top boxes - and features a unique, web-based management dashboard that provides detailed real-time activity reports as well as valuable, actionable marketing information on transactions, campaign effectiveness, consumption patterns and revenues generated and can be used to drive the development of personalised promotions and informed and creative cross-device marketing opportunities.
The PayWizard platform is accredited as Tier 1 compliant within the regulations set by the Payment Card Industry Data Security Standards (PCI DSS). The integrated Payment Token Engine (PTE) is the Payment gateway for all transactional processing.
The multi-screen PayWizard payment solution can manage multiple payment types, including credit/debit card payments, direct debit and MO/TO (Mail Order/Telephone Order). PayWizard is entirely flexible in managing different transaction types to suit each content owner’s needs, from one-off ad hoc card payments as a straightforward PSP, all the way to a function-riche-wallet (pre-paid or non-balance holding). PayWizard enables a host of innovative subscription models, as well as handling micropayments.
About PayWizard plc
PayWizard plc offers a complete payment and monetisation solution that makes purchasing and consuming digital content easier than ever. PayWizard plc is wholly owned by MGt plc, a solutions market leader with over 14 years’ experience in providing sophisticated payment and billing systems for many of the UK’s most innovative broadcasters and service providers. For further information, visit www.paywizard.com.
Jean DACIE AFDESI
| General Delegate
Jean Dacie is the General Delegate for AFDESI (The International professional organization for Interactive Television). Last October, AFDESI launched a six month trial to experiment an independent portal of interactive services, MES SERVICES TV, on DTT in France.
As General Manager of DIGI-TV, Jean Dacie also works with the French Ministry of Industry, European Commission, and with European companies to help them with their strategic digital media developments. Jean Dacie has been Regional Audiovisual Attaché in South East Asia, for the French Ministry of Foreign Affairs, and he used to work for the London Economics and the European Institute for Audiovisual and Telecom.
Branded MES SERVICES TV, the trial offers a line up of applications exclusively produced for television screens. AFDESI (the Association for the Development of Enhanced TV Services and Interactivity) takes this opportunity to test an open, neutral and independent interactive TV concept to offer consumers “more creativity and diversity.”
MES SERVICES TV offers a variety of services including entertainment, games, news, practical information and public services. Among the participants are Cadremploi.TV (job offers), Equidia, , T-Seniority, Geste (representing the whole French press), Eco TV (BNP Paribas), France 24, GONG (animation and video games network), Groupe Altran, Groupe Casino (supermarkets), La Chaîne Météo, LifeStyle, Météonews.TV, RFI, TV5 Monde, Guide TV, Info Traffic and more.
For the first time at MIP Cube, Jean Dacie will demonstrate MES SERVICES TV, and the first results of the 6 months trial in the Burgundy area.