Ghali BELGHALI ACCEDO
| International Business Development
Ghali Belghali is responsible for International Business Development at Accedo, working with new and existing customers and partners to develop app strategies, as well as driving new business across the globe. He has extensive experience in convergent media, broadband content and services, Pay TV, Web TV and interactive TV, including Smart TV and IPTV apps.
Prior to joining Accedo, Ghali was responsible for Developing and implementing market strategies for Swedish IT Business Incubator Iqube, before founding his venture specialized in location-based app development and consulting.
Ghali holds a Masters in Business Administration from Linnéuniversitet in Sweden. Ghali is fluent in French, English, Swedish and Arabic.
Accedo is the leading enabler of Smart TV and IPTV applications. Accedo provides applications, tools and services to media companies, consumer electronics manufacturers, and TV operators globally, to help them deliver the next-generation TV experience. Accedo’s cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets.
Accedo is a privately held company founded by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, Mountain View, Hong Kong and Sydney.
For more info, please see www.accedo.tv
Keith JOHNSON SCREENREACH INTERACTIVE
| Screenreach Business Developer
Keith Johnson fuses a highly impactful 25 year blue chip consumer marketing/brand building expertise across three different market segments (food, drink and mobile phones) with a further 10 “entrepreneurial digital” years in digital and interactive TV. He now stands firmly at the centre of the dynamic consumer convergence of brands and interactive digital technologies/CE products and is a recognised thought leader in this space.
Keith is an acknowledged authority on 360 brand engagement and ‘over the top’ marketing execution with emphasis on real-time interactive solutions based on the creation of ‘intelligent content’ experiences for companion (2nd screen), Connected/Smart TV, mobile, web, social media and out-of-home.
Screach is an interactivity platform. You can use the Screach mobile app to give consumers the ability to interact with your content. Screach users can interact with all forms of media, such as digital signage, TV, and radio, as well as taking advantage of unique in-app and location based experiences.
Through Screach you can deliver in-app rewards and media and also profile interactions to learn more about your audience. Built on the ScreachML open platform, Screach allows you to engage users in real-time through timely and relevant content.
Laurent JUPPE XD INTERACTIVE
Laurent Juppé, graduated from “Ecole Centrale Paris” in 1991, is today producer at XD Productions, a company he helped creating in 1998 and that he has been following ever since.
His profile has always been closely connected to technical issues, at first because it has to be this way in Computer Graphics, but also because of his technical / scientific background.
After a few years of “hard engineering” in fuzzy logic in automobile or oil industries (Renault, Elf), he steered his career towards a new direction, a better mix between his knowledge and his wishes : computer graphics.
He was first hired by Medialab, precursor in real-time Mocap Animation, in 1995. A lot was to be done, and helping artists to work along with developers was a terrific challenge. Thanks to “home made” software, Medialab broadcasted “Cléo” (Canal +),” DKTV” (France 2),” Le Bigdil” (TF1), along with post--rendered series using mocap animation.
Head of mocap dpt. at the origin of XD Productions, he developed new systems of mocap animation, helped by the explosion of software and hardware. Based on video cameras, we could also calculate 3D models based on real faces reconstruction. “Pinnocchio”, “Merlin l’Enchanteur”, “Le Roi Arthur” (3x52 : 1999 - 2006, ARTE), Rayons X (4 seasons : 2003 – 2007, France 2).
Calibrating video cameras was also helpful to develop virtual sets and to produce shows like “Science, On Tourne” (24 x 52 : 2007 – 2008, France 2), “Science X” (8 x 52 : 2008, France 2) or primes for “Théma Futur” (2 x 120 : 2005 – 2006, ARTE) and later on to introduce real time virtual reality in the prime show “Mission Millenium” (8 x 120 : 2009 – 2010, France 3), or to design, create and deliver 20 3D real time virtual sets for “MCE – Ma Chaîne Etudiante” in 2010 and 2011.
Laurent Juppé’s expertise in broadcast technologies is today recognized and represents a security in technical issues.