Skip to main content
Here you’ll find the most frequently-asked questions from midem clients. If this is your first time attending, the answer to your question is likely to be listed.
Your satisfaction is our primary concern. If you have already checked the FAQ but couldn’t find your answer, feel free to contact our helpdesk.
Need information specific to the event? Your dedicated sales representative will help you make the most of your attendance. Find your local contact.
The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.
The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance
The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Innovation Alley is the zone where you can experience firsthand, all the latest tech. Peering deeper into the future, exploring the more experimental technologies and interfaces that can radically change the way we view and interact with TV.
Yvonne Backholm holds a masters degree in political science and has over twenty years of experience in the media field. She has previously worked as a radio- and tv-journalist, as a programme manager at the United Nations office in Geneva and as a coordinator of the programme in journalism at Åbo Akademi University in Finland. Since 2002 she is the deputy manager of MediaCity Finland. She is responsible for business strategies within MediaCity´s areas of expertise; multiplatform content development and user experience testing and audience research. Recently she worked as an executive producer for MediaCity´s multiplatform music format The Mill Sessions and at the moment she is involved in developing the user experience testing methods and strategies.About MediaCityMediaCity Finland is a research and development unit in the field of digital content. Our main activities are cross/transmedia content and format development as well as user experience and audience research. MediaCity Lab measures the user´s experience of a large scale of media products by combining data from eye-tracking, EEG-data, skin response, questionnaires and interviews. MediaCity has more than ten years experience in understanding peoples´reactions to different kinds of media products. Understanding the needs, reactions and feelings of your audience is key to making informed decisions in the product development process.
Sebastian ”Sebu” Björklund holds a Masters Degree in Religious Studies and a journalist exam from Åbo Akademi. He has a 10-year experience of working at YLE, the Finnish broadcasting company, spanning from hosting several radio and TV-shows and working as a journalist to developing and launching new formats, with a focus on child and youth audiences.In January 2011 Sebu moved to MediaCity Finland to continue the development work of new ways of testing usability and user experience on all media- and digital content. As well as commercial content testing he is also involved in internal format development and production projects. He is currently focusing on how to utilize new technology within usability and UX-testing and how to best implement it in a production process.About MediaCity MediaCity Content Testing Lab focuses on looking at issues from the point of view of the end user. Taking all new technological possibilities of delivering content into consideration, as well as all new ways of interacting with the audience, the challenge becomes to not only create a great product but also successfully produce, market and distribute it. This is where UX testing enters the picture; when you know what’s going on in the heads of your audience, you equip yourself with the tools to keep them interested, fascinated and engaged. That’s half the battle won!