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The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance. The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance
Based on The Wit’s exclusive Social TV Analytics, Virginia Mouseler, will unveil the results of The Wit’s research on the social media response towards new TV shows in 2012. What are the most active TV shows of the season in social media ? Can a high social Engagement Rate predict good old TV ratings? Are Social TV promotion strategies efficient to attract viewers? Virginia will highlight the best practices of TV shows that successfully experience Social media communication tools.
Virginia Mouseler is the co-founder of The WIT, the leading agency specialized in research and information on TV programs worldwide. After graduating in philosophy and psychoanalysis, she graduated from a top tier business school. In 1996, Virginiafounded The Wit, which has become the most extensive source of information on TV & WebTV programs developed and aired worldwide. The WIT’s reports and on-line services are used by the most active broadcasters, producers and distributors around the world to develop new ideas or acquire licenses. In the meantime, Virginia is continuing her activities as a therapist. The WITThe Wit is the specialist of information and research on TV programs worldwide. The Wit provides broadcasters, producers and distributors with information on all the new TV programs and trends around the world through “The Daily Wit”, a daily report on projects and formats in development and the hottest news in TV programming around the world; “The Fresh TV”, an online database on all the new shows broadcast in more than 40 countries, “The Cool TV”, an analysis of the trends; “The Witspotter”, a premium online information service for the best new ideas in TV, social media, branded content worldwide.