Speaker(s)
Tom BANNISTER SXM | CEO
Thomas Bannister founded SXM in 2008. Previously he had served as producer on TV pilot Illeanarama and feature films Stories Of Lost Souls and Stories USA. AtSXM Thomas has overseen production of all of SXM’s series including CTRL, Fact Checkers Unit, Easy To Assemble, Matumbo Goldberg, Kitchen Jam, Diagnosis Stories, Extreme Retreat and many more. He has worked with companies such as Disney,NBC, CBS, Comedy Central IKEA, Samsung, Coca-Cola and Smuckers. His series have received awards at BANFF, NATPE and The Webbys.
About SXM
SXM is a top digital studio producing online entertainment for top brands including Disney, NBC, CBS, Comedy Central IKEA, Samsung, Coca-Cola and Smuckers. SXM series have been viewed more than 100 million times online, garnering multiple awards at BANFF, NATPE and Webbys . SXM series have been covered in publications worldwide and SXM has been profiled by publications such as Fast Company. Titles of our series include CTRL, Fact Checkers Unit, Easy To Assemble, Matumbo Goldberg, Kitchen Jam, Diagnosis Stories, Extreme Retreat and many more.
Jon KING STORY WORLDWIDE | Managing Director
Jon is a partner in Story Worldwide, the world’s leading post-advertising agency, which creates content marketing programmes through all media for many of the world’s finest brands. Jon was co-founder of ‘Gang of Four’, producing and writing many studio and live albums including the influential ‘Entertainment!” His music has been widely used in TV, films and commercials.
Managing Director, Story Worldwide, Europe [ www.storyworldwide.com ]
July 2005 – present
Story Worldwide is a global content marketing agency employing over 140 people in the UK, US and Japan with revenues of >$20m. The company produces entertaining and rewarding content through all media which audiences choose to spend time with and share. Clients include Lexus, RCI, Unilever, J&J, Westfield, Manfrotto, Medtronic, General Mills and others.
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Moderator
Andrew CANTER BCMA | CEO
Andrew has over twenty years experience working in marketing communications with brands. He is a partner at Experience Communications where he runs contentworx, the branded content specialist offering brands strategic advice on developing content led marketing strategies. He has worked on major high profile branded content campaigns during this time and is pushing the boundaries in this area. Brands include Orange, Intel, Mercedes, Tower Records, Sony Ericsson, Microsoft and Camelot.
He is also CEO of the BCMA (Branded Content Marketing Association) which is designed to bring together and benefit a broad spectrum of content creators and owners including organisations from the advertising, brand development, sponsorship, media, broadcasting, programming and entertainment industries. He has been instrumental in developing the contentmonitor evaluation system which is set to become the industry standard.
He contributes to the advertising industry by lecturing at Bournemouth University, West Herts College and New Buckinghamshire University where he is also on the Advisory Board for the Master’s Degree course in Marketing. He has appeared on BBCnews24, CNBC and Bloomberg and has been quoted in the National and Trade Press on key industry issues.
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