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    CREATIVITY & THE ART OF FORMATS

    Friday, 30th March 2012 from 5:30 PM to 6:30 PM

    Conference Palais des Festivals, Foyer Balcon Auditorium L Lumičre

    Content is money. And how do you create content in big production groups like FremantleMedia, Endemol or Shine? Hear from three of the most influential execs in the format business to understand how they manage creativity, what's the internal process to launch a hit and how such investments can finally be profitable.

    Speaker(s)

    Iris BOELHOUWER Iris BOELHOUWER
    ENDEMOL GROUP | Managing Director Creative Operations

    Iris Boelhouwer heads Endemol’s global creative operations. Working with Endemol’s Creative Board she is responsible for coordinating the Group’s creative processes and teams around the world. This includes overseeing the creative consultancy and format distribution teams as well as orchestrating Global Creative Team meetings, comprising the Group's creative leaders in key markets.
    She has guided local adaptation of major formats around the world such as Big Brother, Deal or No Deal and Wipeout and plays a leading role in the decision making process for selecting formats to be showcased at international markets.
    Iris first joined Endemol in 1994 and since then has held a number of key roles within the company. This has included Executive Producer and Creative Director at Endemol Netherlands and most recently Executive Director, Creative Support at Endemol Group.
    Additionally, Iris spent five years with Dutch broadcaster SBS as the Editor in Chief to their news department.

    ABOUT ENDEMOL
    Endemol is the largest independent television and digital production company in the world. It comprises a global network of over 80 companies in 31 countries and is headquartered in Amsterdam, the Netherlands.
    Endemol works with approximately 300 broadcasters, digital platforms and licensees worldwide and covers all elements of the entertainment spectrum including development, production, marketing, distribution and franchise management. The company annually produces 10,000 hours of content across genres, including entertainment, reality TV, game shows, comedy, drama, sport, docu-dramas, animation, features and feature films. 
    Its credits include international hits such as Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, 1 vs. 100, Star Academy, Wipeout and The Money Drop. Its growing drama portfolio includes Hell on Wheels, Hot in Cleveland, Home and Away, Secret Diary of a Call Girl, Rush, Nini and Penoza.
    Endemol is also one of the world’s largest independent distributors of formats and finished programming, with a growing library of over 2,300 formats and more than 24,000 hours of content. The company’s creative teams around the world are continuously developing new ideas that are shared across the Endemol network.


    Iris Boelhouwer's linkedin


    Mark FENNESSY Mark FENNESSY
    SHINE NETWORK | President

    Since the conception of Shine Australia in 2009, Mark has been instrumental in the highly successful Junior MasterChef and The Biggest Loser for Network Ten, Letters and Numbers for SBS, Dating in the Dark for FOX8, In Their Footsteps for Nine, The Family for SBS, The Renovators for Network Ten, Australia’s Next Top Model for FOX8 and Wife Swap for LifeStyle YOU.
    Prior to setting up Shine Australia in January 2010, Mark formed and led one of Australia’s most highly respected boutique production companies, Crackerjack. Crackerjack was responsible for successful brands such as; Comedy Inc, Chaser Non Stop News Network (CNNNN), The Chaser Decides and  Newstopia , along with original factual projects such as The Choir of Hard Knocks, The Gift, Jamie’s Kitchen Australia, Backberner and Australia’s Brainiest. In 2006, Crackerjack merged with Grundy Television to form FremantleMedia Australia with Mark appointed to the role of CEO. Mark oversaw an impressive slate of 19 productions including: MasterChef Australia, Neighbours , Australian Idol, So You Think You Can Dance, The Biggest Loser & Australia’s Got Talent – making the company the largest independent production company in the southern hemisphere.
    Prior to Crackerjack, Mark spent more than ten years as an Executive Producer both at Nine and at MTV Networks.


    Rob CLARK Rob CLARK
    FREMANTLEMEDIA | Director of Global Entertainment Development

    Rob is responsible for setting the international format development agenda and direction for all FremantleMedia companies, as well as the management of all global format acquisitions. He also chairs the company's Intellectual Property (IP) Leadership Group which co-ordinates all international entertainment format and Enterprises development around the FremantleMedia Group.


    Prior to his current role, Rob was President of Worldwide Entertainment at FremantleMedia, having joined the division in 2003. He has managed a number of FremantleMedia’s most successful global roll-outs including Got Talent, The X Factor, The Farmer Wants a Wife, The Apprentice, Hole in the Wall, Let’s Dance, and Take Me Out, as well as the continued success and roll out of the Idols franchise. Rob has also helped in the re-launch of game shows including Family Feud, Password and The Price is Right.


    Rob is a highly experienced producer, programme creator and writer across primetime, entertainment, reality and comedy genres. He has extensive experience in the UK television industry having previously been Head of Entertainment for Scottish Media Group and Princess Productions, as well as Executive and Senior Producer for London Weekend Television, Carlton, HatTrick and Celador. During his career, Rob has worked on many iconic and leading series including Don’t Try This At Home, Surprise Surprise, Popstars, Man O Man, The Likely Lads, Wheel of Fortune, Big Talent Show, Supermarket Sweep, Blind Date, and Beadles About. He also co-wrote and created the sitcom Barbara.


    Moderator

    Ed WALLER Ed WALLER
    C21 MEDIA | Editorial Director

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