The Jury is composed of the MSN speakers.
Content360 is a competition program that is all about discovering and nurturing new talent. It aims to act as a launch pad for talented creators to get their ideas seen and potentially developed.
MSN is looking for creative ideas on short on-line video productions that are fun and consumer-friendly when shared with friends around the world.
Typically less than 3 minutes, videos can be either film or animation with focus on humor that can appeal in MSN’s 50-country market. In parallel to this, projects should respond to MSN’s desire to reinvent its offering via Social, Real-Time, Search and Multi-Platform infusion.The 3 short-listed projects will be awarded 5000 Euros to produce a pilot for final pitching session. The final winning project will be coached by MSN in order to secure sponsorship from an advertiser for an entire production season.
"The Hidden Truths of Parenting" by Ohad Ouziel
This is the story of one man’s battle against the forces of nature - the little bundles of joy who are his children. Who are also bundles of goo, unstoppable mayhem, and constantly say poo. The Hidden Truths of Parenting takes an irreverent look at parenting, and provides a uniquely realistic and funny look into fatherhood. Based on http://www.hiddentruthsofparenting.com/ "The Hidden Truths of Parenting" are a series of short gags with no text, each followed by a slate with the relevant “Hidden Truth”.
Punch ! by Kiwi Animation
PUNCH! is a series that deconstructs, spoofs and skewers celebrity news. The whole gang’s here: stars of the web, television, movies, sports, politics, nothing in particular…
Using cutout animation, which is to say a few photographs and a voice impersonator, the spoofed star is hijacked for the purposes of media parody, bogus advertising, “serious” biography, news reporting or exclusive interviews and so on to absurdity!
PUNCH! invariably features an impossibly stellar cast that only the use of caricature could assemble.
« Crash Test Dummies » by The Connected TV Set
This is the adrenaline-packed online series that explores the science behind some of the world’s greatest death-defying stunts.
From motorcycle jumps to high-dives, extreme BMXing to parkour, we’re analysing some of the web’s most viral stunt clips - asking how did they do it, and what could have gone wrong?
Crash Test Dummies is a series with global appeal, high viral potential, and great factual content – in perfectly formed three-minute chunks.
Finalists of the competition:
- Tom Jenkins, The Connected TV Set [@theconnectedset]
- Yves St Gelais, Kiwi Animation [@StStgelais]
- Ohad Ouziel [@hatenumbers]