Jemma Adkins is the Senior Vice President, Scripted Sales and Co-Productions for BBC Worldwide, Americas. Adkins reports to Americas EVP Sales & Co-Productions, Matt Forde, and is based in the New York office.
Jemma develops and executes television sales strategies for the U.S. media market, working closely with clients to determine and fulfill their programming needs. Jemma also manages relationships with BBC in-house and indie producers to identify and negotiate co-production opportunities for U.S. broadcast partners ensuring the best possible product to prospective buyers, and securing programming deals for content from BBC Worldwide’s award-winning catalog.
Jemma has been with BBC Worldwide for over ten years, and previously served as Head of Content and Development for Digital Media at BBC Worldwide’s London headquarters. In this position, Jemma contributed to BBC Worldwide’s global content strategy in the digital arena, identifying strategic opportunities across multiple media platforms. Jemma worked closely with regional sales teams, talent agents, and independent producers to expand the presence of BBC Worldwide content across the digital domain, and closed significant content deals with major industry players such as YouTube and MySpace. Prior to joining the Digital Media team, Jemma was Sales Manager, UK & Ireland Television Sales for BBC Worldwide where she led the regional sales strategy, secured key sales with clients, and managed relationships within talent and production.
About BBC Worldwide
BBC Worldwide is the main commercial arm and wholly-owned subsidiary of the UK public broadcaster, BBC (British Broadcasting Corporation). In the Americas, the company maintains offices in New York, Los Angeles, Chicago, Washington DC, Miami, Toronto and Mexico City. The company represents key BBC Worldwide businesses: Channels, Content & Production, Sales & Distribution, Brands, Audiences and New Ventures and Consumer Products.
BBC Worldwide provides a global showcase for the best of British creative talent including actors, journalists, presenters, writers, directors, musicians, designers and technicians. The company sells programs and formats produced by more than 500 different UK independent producers. In April 2009, BBC Worldwide was awarded the Queen's Award for Enterprise which recognized the company's substantial growth in overseas earnings over the previous three years.