WHERE ARE THE BROADCASTING REVENUE OPPORTUNITIES IN 3DTV?
Tuesday, 3rd April 2012
from 2:15 PM to 3:15 PM
Palais des Festivals, Room Redac 1, Level 3
Screenings & Special Events
Satellite operator SES says it is now carrying more than 1200 high-def channels. It is also carrying a few dozen 3D-TV channels, and is slowly but steadily adding more. Because there is such a limited market for producers of 3D material, how can an extra revenue stream be generated? How can a 2D project be structured to include 3D, and thus exploit a potential extra revenue stream? This expert panel will offer valuable advice to producers and programme commissioners.
Featured Presentation David Wood, Deputy Director, Technology and Development, EBU, Switzerland
In partnership with
Cosetta LAGANI SKY ITALIA | Head of 3D Channel Sky Italia
Cosetta, 38, is graduated in Mathematics. She started her career as a consultant for companies such as IBM and Ernst & Young . She joined SKY Italia in 2003. After several years working together with the COO and in the marketing area as Head of Programme Marketing, she ‘s been appointed Head of 3D Channel in January 2011. The 3D channel has been launched on 6th September 2011
ABOUT SKY ITALIA Sky Italia is the Italian pay TV wholly owned by News Corporation. Born in 2003, it rapidly grew reaching the 5 million 30 thousand subscribers milestone in December 2011. Sky currently offers more than 190 thematic and pay per view channels, with a rich offer of movies, sports, news, entertainment and kids programming. Sky was the first Italian television to broadcast in HD and live in 3D, and offers a pack of 52 HD channels and one channel entirely dedicated to 3D programs. Moreover, thanks to My Sky HD, the decoder with a built-in hard drive, it is possible to easily record one’s favorite programs and to use the Sky On Demand service, whereas with the Sky Go service there is the possibility to watch a selection of Sky’s channels on the most cutting-edge tablets. Sky’s offer can also be received via IP-TV and a selection of channels, specifically conceived, is distributed via Mobile TV services.
Laurent grew up in London and has also spent periods in Paris and Barcelona. He worked in film, commercials, TV and music videos for over 10 years as an assistant director before adding producer and director credits to his CV. Laurent has worked across Europe as well as in Argentina and South Africa, and has been involved in the world of Stereo3D since 2008 as a producer and director.
About 3D mania 3D mania is a young, dynamic stereo 3D production company, put together by two accomplished filmmakers with a wealth of experience in the production and filming of TV, movies, commercials and music videos. We have experience filming across Europe, Central and South America, and South Africa. In 2008 the team started planning their move into the world of S3D. The aim is to put our knowledge into providing the same high-quality services into S3D film production, and all at an affordable price.
Ruth CARTWRIGHT MAXUS/WPP | Broadcast Account Director / Head of VoD
Ruth joined Maxus in May 2010 as Broadcast Account Director working in the Maxus Investment Team across TV and VoD campaigns. Ruth’s responsibilities include the day to day running of the BT account as well as managing the VoD for the agency. Maxus is a global media planning and buying agency, who operate under a philosophy of ‘Relationship Media’, using data-driven insight to build longer-lasting, more valuable relationships between consumers and brands. Maxus operate in the top 55 markets globally, and through the resources of GroupM – the largest media negotiation point the UK – serve clients in over 130 markets worldwide. Maxus UK work with a diverse range of blue-chip clients, including BT, Barclays, Fiat, Mercedes-Benz, Seiko, Financial Times SCJ and Ubisoft. Ruth began her advertising career at Channel 4 Sales in 2001 working on Carat and Starcom agencies across a variety of different brands and clients. It was at Channel 4 that Ruth gained experience across a portfolio of advertisers and after 3 years moved across to agency side. Ruth joined Mediacom as a planner buyer and worked on GSK and Iceland amongst others and after leaving was promoted to Manager at Starcom Mediavest. It was during Ruth’s time at SMV that she managed Premier Foods and was instrumental in the launch of the first ever 122” Hovis spot campaign across terrestrial TV.
David WOOD EBU | Deputy Director, Technology and Development
David Wood is Deputy Director, EBU Technology and Development, at the EBU Headquarters in Geneva, Switzerland. He is (figuratively) the 'old man' of 3DTV having taken part in the world's first 3DTV live broadcasts in 1982 in Germany. He was also the first to suggest technical standardisation for 3DTV, and he has chaired the standardisation programmes in the ITU and DVB CM-3DTV group. He has been the subject of attacks on the Internet for even suggesting that 3DTV might cause some degree of eye discomfort. Despite this he is one of the biggest 3DTV enthusiasts, and has been a 3D photographer for nearly 20 years. 3D is atthe same time one of the most exciting media forms, and the one that needs the most care and attention in production grammar.
Jacquie PEPALL DIMENSION MEDIA | Producer/ Director/ 3D Consultant
Jacquie has created content (in 2D and 3D) across a wide range of genres. Her recent credits include 3D Producer for Atlantic Production’s Kingdom of Plants 3D, a multi-part natural history project presented by Sir David Attenborough, and Director/ Creator for the Canadian scripted comedy series, "Upstaged". In 2009, Jacquie Project-Managed the launch of Sky’s dedicated 3D channel, Sky 3D, acting as Producer or Production Consultant on a number of 3D programmes including, Dance Dance Dance, the award winning dance documentary; Diva, a short film directed by Mike Figgis; and The Leaders' Debate, filmed during the parliamentary elections.
About Dimension Media DIMNESIONmedia specialises in providing stereographic services and 3D support to the Broadcast and Features industries. From initial concept to final delivery, Dimension Media have strong ties with the UK’s leading camera rental and post-production facilities, offering creative, unbiased, and transparent end-to-end services. DIMENSIONmedia have supported many landmark 3D productions, from feature films and live cinema transmissions to television documentaries, dramas, natural history projects, and concerts.