FRESH FORMAT SCREENINGS - ENTERTAINMENT AND GAME SHOWS, NEW HITS AND PILOTS
Friday, 30th March 2012
from 11:00 AM to 11:45 AM
Palais des Festivals, Foyer Balcon Auditorium L Lumičre
To open MIPFormats 2012, Virginia Mouseler will present a selection of pilots and the latest hits in shiny floor entertainment and game show formats for different targets, time slots and budgets. Virginia will highlight new entertainment trends, unveil recent game show concepts, as well as innovative gems tracked around the world by the Fresh TV database.
In partnership with
Virginia MOUSELER THE WIT | CEO
Virginia Mouseler is the co-founder of The WIT, the leading agency specialized in research and information on TV programs worldwide. After graduating in philosophy and psychoanalysis, she graduated from a top tier business school. In 1996, Virginiafounded The Wit, which has become the most extensive source of information on TV & WebTV programs developed and aired worldwide. The WIT’s reports and on-line services are used by the most active broadcasters, producers and distributors around the world to develop new ideas or acquire licenses. In the meantime, Virginia is continuing her activities as a therapist.
The WIT The Wit is the specialist of information and research on TV programs worldwide. The Wit provides broadcasters, producers and distributors with information on all the new TV programs and trends around the world through “The Daily Wit”, a daily report on projects and formats in development and the hottest news in TV programming around the world; “The Fresh TV”, an online database on all the new shows broadcast in more than 40 countries, “The Cool TV”, an analysis of the trends; “The Witspotter”, a premium online information service for the best new ideas in TV, social media, branded content worldwide.