INNOVATION ALLEY DEMOS
#4_NEXT GEN VIDEO - 360°, CLICKABLE, AUGMENTED REALITY…
Friday, 30th March 2012
from 5:00 PM to 5:40 PM
Innovation Alley is the zone where you can experience firsthand, all the latest tech. Take a look at the business models of the future that have the potential to disrupt the existing state and change how the TV industry finances and monetize content.
Babak MAGHFOURIAN VIDEOCLIX | CEO
Babak Maghfourian, inventor of clickable video, has 29 years of experience in software development. He began his career at age 16 at the Paris Institute for Computing where he taught game design. In 1985 he graduated from SMU where he wrote "Dam Buster Attack", a video game for Apple II computers. He graduated from BCIT in 1991 as an industrial engineer and started to develop groundbreaking interactive video CD/DVD-ROMs for UVIC, his previous alma-mater. In 1996 he formed Avalanche Inc. developing innovative eStores and music portals in the web 1.0 space. Babak then founded VideoClix in 1999 to develop clickable video solutions. Today his company is the premier solution provider to tier 1 networks and brands.
About VideoClix VideoClix enables viewers to watch video online and click on any object in the video to learn, shop & play. The company offers an enterprise level SaaS platform to produce, distribute, measure and monetize clickable videos on websites, social media sites, smart phones, smart TVs and tablets. The solution includes a full stack of CMS, web and mobile players, ad network, web authoring dashboard, syndication and unmatched video metrics. VideoClix also enables leading OVPs with clickable video technology. Clients include: Viacom, MTV, Disney, ABC, ESPN, Discovery Channel as well as brands such as Kraft foods, Playboy, Ford and Apple.
Antoine BRACHET Total Immersion | Product Marketing & Communication Director
Antoine Brachet received his diploma from ESCP Europe. His work in strategy counseling at companies such as Bain& Co, then Ernst& Young directed his professional career to join the independent software publisher Total Immersion in 2008. Based out of Suresnes, France, the company is currently the world leader of solutions for Augmented Reality. Since joining Total Immersion, Antoine continues to contribute actively to the international expansion of the company by representing them in more than 40 countries, and in November 2011 was promoted to director of marketing and communication. With a passion for theater, Antoine Brachet currently devotes a considerable number of hours under the leadership of a tough director to better understand and interpret the characters he portrays. His most recent anguished role was of Alfred Ill in “The Visit” (Dürrenmatt).
About Total Immersion Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D'Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world's largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide. Since its inception, Total Immersion has led the industry in AR technology with over 1,220 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world's most prominent technology companies including Adobe®, Intel® and KDDI.
Marc-Oliver MICHEL IMPOSSIBLE SOFTWARE | Director Business Development
A highly versatile marketing & sales professional with about 15 years experience in developing, leading and processing almost all kinds of marketing & sales projects on- and offline. Including channel marketing, classical advertising campaigns, direct marketing, email and event marketing as well as online projects and pr.
Excellent interpersonal, motivational, and management skills along with detailed knowledge of various Ad-Serving technologies, such as Dart-for-Advertisers, Dart-for-Publishers, Dart-Search, Dart-Adapt, Doubleclick Rich Media and Video, Universe and Unicast Rich Media Toolset.
Having worked with almost every major online publisher and media agency in the DE, AT and CH region as well as running campaigns for advertisers like Audi, VW and Nintendo result in wide array of excellent active contacts throughout the online marketing landscape.
About Impossible Software Impossible Software is a pioneer of dynamic video editing, real-time customization and streaming technologies. Founded in 2008 with the mission that video personalization and individualization is the future of online video, the company is providing cloud-based services to deliver personalized and targeted video advertising formats, as well as web-based video customization and editing tools. Impossible Software's services are used worldwide to create truly dynamic and highly creative video experiences across PCs, smartphones, tablets and connected TVs. The company is based in Hamburg, Germany.
About Dynamic Video Editing Dynamic Video Editing - enables producers, content owners, agencies and advertisers to modify video content (and advertising) in order to dynamise certain areas within the video. New media content can be realistically included within the dynamized areas in real time. All kinds of media can be used - images, text, video-in-video, sound, external data. The refined video can now be altered by automatically triggered events (via ad-servers, targeting, re-targeting information etc) or by manually selcted media files (example: image upload to video content for includation). And finally thousands of individualised streams can be delivered - at once and in every environment (mobile, online, IPTV...).
Gary SHEYNKMAN KIT digital | Director of Corporate Development
Gary Sheynkman is the Director of Corporate Development at KIT digital. Originally from Kiev, Ukraine, Gary joined KIT digital in 2008 in Dubai to drive marketing and event coordination for the then 100 person company. Since then, he migrated to Corporate Development, and to date has been directly involved in raises of over $235mm of equity capital and 11 acquisitions as well as coordinating investor relations and general product evangelism for the company.
About KIT digital KIT digital helps clients create and manage next-generation video experiences. Our software and services enable our customers to run large-scale multi-screen programming for general audiences, employees, and constituents. With corporate headquarters in Prague and primary regional hubs in New York, London, and Singapore, our 1500-strong staff are able to deliver projects around the world. Leveraging the KIT Video Platform, we have built and continue to manage some of the world's leading connected device experiences, including AT&T U0Verse, BSkyB's Sky Player, Telecom Argentina's Arnet Play and Prisa Spain's Canal+, while providing video management software as a service for video portals such as ESPN UK, L'Equipe France, and National Geographic's Nautilus Live Project.