THE GLOBAL FORMATS WORKSHOPS:
Meet the Experts from China
Friday, 30th March 2012
from 4:00 PM to 4:50 PM
Palais des Festivals, Salon des Ambassadeurs
Join a panel of experts in the Chinese market to learn how to do business in the region by this brand new “Meet the Experts” session designed to draw a picture of the Chinese format industry and answer all questions on this fast growing market.
Nan HU IDEA ASIA MEDIA | Managing Director
Ms.Hu Nan is a Senior Multi-media Creator and producer who has 18 years of working experience in local and international Medias. From year 1993 to 2003, she played important roles in Hunan Television & Broadcasting Group as Host, Senior Producer, then Programming Director, she produced a lot of famous TV programs and won a lot of prizes. She also bring her rich experience from Medias into Music Industry, during the years she worked in Universal Music China, she build up wonderful connection between music and TV by successful projects, with CCTV-2 and with Dragon TV. Except for her experience in local TV stations, she also had outstanding performance in International TV Medias, during her work as Creative Director for Star TV China Channel [V], she’s in charge of both creative and production, supporting Marketing & Sales departments from programming side, and turned successful ideas into successful business cases. As an outstanding content creator, she also worked on several very successful projects in New Media area as the General Manager of Media Resources department for LINKTONE CHINA, successful examples are with Hunan TV, and with Shanghai Media Group. With her rich experiences from multi-media, music & entertainment territories, she services Group M of WPP as senior project consultant, brought value to media agency domain with fresh concepts and formats on planning , communications & integrations. Now, being the Managing Director of Idea Asia Media, Ms.Hu Nan has bring great value into this company with her outstanding overall quality, rich media recourses and unique operation ideas, so far, Idea Asia Media is working with Top 10 TV Stations of China, and has worked with more than 16 international media companies to start their very first project in China.
About Idea Asia Media - Idea Asia Media is a China-devoted media company, who understands the complicity of the Chinese media market and provides client with rich resources in of formats, including international TV formats, ready-to-air programs, scripted formats and interactive projects from dozens of strategic partners around the globe. - Idea Asia Media is not only a format company, but a one-stop integration service provider for format licensing, creative, production and content marketing. Being the best partner of major content providers and broadcasters, we build up powerful relationship between Chinese media and media companies around the world. - Idea Asia Media warmed up the international format business in China, and in recent 3 years, Idea Asia Media worked with more than 10 Chinese TV stations for international format projects, more than16 international companies started their very first project in China.
Xiaoyan XU ENTERTAINMENT TEAM MEDIA GROUP CO. | Deputy Director of DragonTV
Prior to her role of Deputy Director of DragonTV, XU Xiaoyan has gained valuable experience in the area of market analysis, working successively as Senior Client Service Manager of Nielsen Media Research, ACNielsen, Senior Market Analyst in a Global 500 company and Vice President of Croton Consulting. XU is specialized in applying research data as well as marketing & operation of FMCGs & manufactured goods to make scientific and systematic assessment of television stations, based on which development strategies are laid down. Under her lead, DragonTV has been making breakthroughs in TV ratings, with its ranking successfully ascending to top 5 nationwide. The past year has also witnessed DragonTV hitting the peak among all the satellite TV stations in China for several times.
About DragonTV Launched in 1998, Dragon TV is a provincial satellite TV channel that belongs to Shangai Media Group (SMG) inChina, currently covering 99.5% ofChina’s major cities and reaches a total viewership of 879 million, ranking Nº1 inprovincial satellite TV stations in MainlandChina, according to China Mainland Marketing Research (CMMR). It is also accessed intoJapan,Australia,USA,France,Canada,Mexico, Central America, South America, Singapore and Malaysia. Dragon TV embraces some brand new tags in 2011: Rationality, Love, Trust, Belief, Equality, Sincerity, Altruism, Creation. These values will be encoded in the Power of Dreams, reaching our viewers worldwide through a more defined media character and language system of Dragon TV. Dragon TV is also highly recognized as a cosmopolitan benchmark among peer networks in China, which is perfectly reflected in its successful TV shows such as China’s Got Talent and original and innovative programs such as One out of 100, The No.1 Studio. A fresh slogan “The Power of Dreams Joins You and Me” will witness Dragon TV’s next leap toward a premium media brand that shapes the world of tomorrow.
Yang Xu, joined IPCN since 2007 and currently holds the position of Managing Director of the company who oversees format acquisition/licensing, consultancy side of the business.
About IPCN IPCN is an Anglo-Chinese entertainment and media business specializing in the Asia Pacific region with particular focus on China. IPCN was created to help the world’s leading content producers meet China’s demand for quality international programme content. Since its formation in 2007 it has become the most successful and respected rights broker & consultancy in Mainland China for the global entertainment and media industry. Past deals included Chinese version of Got Talent(Fremantle), The Cube(Objective Productions), Dating In The Dark(Talpa), I Love My Country(Talpa), 1VS100(Endemol), Best Years of Our Lives(Endemol), Shear Genius (Shine), Date My Car (Banijay), Sing It (Talpa), Cool Edition (ITN) and may more.
Hong ZHENG ZHEJIANG SATELLITE TV | Director of Programmes Formats
Ms Hong Zheng, English name Summer, joined Zhejiang Satellite TV in 2006, and currently holds a position of Director of formats, in charge of formats acquisition. Hong Zheng has outstanding academic and working experience since 2000, holding two master degrees in media and creative industry, from King’s College London as a full scholarship holder, and Communication University of China. She has gained rich working experience in different type of Chinese TV programs.
About ZHEJIANG SATELLITE TV Zhejiang Satellite TV (ZJSTV) belongs to Zhejiang Radio&TV Group, is one of the top three provincial TV channels (totally 32 channels) for three years in a row and one of the most influential TV media in China. Zhejiang TV station started broadcast in 1960 and broadcast on Satellite in 1994. In 2009, the HDTV channel kicked off officially, becoming one of the first nine HDTV channels in China. We are the No.1 among the provincial TV channels in China in terms of coverage rate, reaching 1 billion audience in China. The brand program I Love Remembering Lyrics has hit a rating miracle since 2008 and led the Karaoke trend on TV in China. The copies are also sold to a number of countries in Southeast Asia. The Chinese Dream kicked off in April 2011 also created much of a stir in the TV field in China, not only receiving excellent ratings, but also the high remarks of the State Administration of Radio Film and Television. So far, Season 3 has been launched. Heart Beat Argentina kicked off in January 2012 also achieved high ratings and triggered the trend of game shows in Chinese TV channels in 2012.
Florian was born in Hamburg, Germany, and joined CMM-I in 2010. Florian holds a degree in Business Sinology from the University of Applied Sciences Bremen. He also studied Chinese at Sichuan University in Chengdu and Entertainment Industry Management at Carnegie Mellon University in the US, where he studied under the auspices of a Fulbright scholarship. Florian gained work experience in the media and entertainment business on three continents. Prior to joining CMM-I, Florian worked for NBC Universal and Relativity Media in LA, public broadcaster ZDF and the The Lion King musicalin Germany and the Shanghai Grand Theatre.
About CMM Intelligence CMM-I is the leading B2B intelligence resource for the Chinese media industries. Since 1990, CMM-I provides domestic and international clients with continuous tracking, development analysis, proprietary products and consulting services for the Mainland Chinese media market. Services include: - Consulting: We deliver consulting, strategy and implementation services for market entry, partner selection, due diligence as well as competitive positioning within China’s media market. - Research: CMM-I produces quality reports about the Chinese media industry. - Events: CMM-I serves as exclusive China agent for MIPTV, MIPCOM and ATF. We further develop customized events such as the CASBAA Online Video Forum China.