MIPTV, MIPCube, MIPDoc and MIPFormats 2013

  • The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.

    The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance

    The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance

    Discover the programme

  • Click to close
    AUDIENCE ENGAGEMENT WITH BRANDS

    Monday, 2nd April 2012 from 3:10 pm to 4:00 pm

    Case Study Palais des Festivals, Auditorium H MIPCube Talks

    The rising importance of tablet PCs and mobile devices in the multi-screen viewing experience is clear, and brands are using apps, online games and bespoke websites as a way of reaching audiences and influencing them directly while they are watching TV. Industry experts will demonstrate examples of what can be done to enhance and deepen the viewing experience without spoiling or interrupting the audience’s focus on the television.

    MEET THE SPEAKERS SESSION!
    An opportunity to benefit from one-on-one meetings with the MIPTV speakers is a unique chance to network with top industry professionals and ask the questions only they can answer.
    Don’t forget your business cards!

    Speaker(s)

    Paul KONTONIS Paul KONTONIS
    DIGITAS’ THE THIRD ACT | Vice President and Group Director for Brand Content

    Paul Kontonis is a digital content veteran and leading voice in the online video industry. In early 2011, Paul was elected Chairman of the Board of Directors of the International Academy of Web Television, a non-profit organization founded in 2008 to promote and recognize excellence in web video. Paul provides leadership and strategic vision to the industry through such pioneering efforts as the inaugural IAWTV Awards, representing producers, distributors, and advertisers at industry events.

    As Vice President and Group Director for Brand Content at Digitas’ The Third Act, Paul leads the development of original and partnered digital brand content entertainment offerings. Working alongside creative, media and client relationship leaders, The Third Act is responsible for leading digital content strategy development, sourcing digital content creator partnerships, and crafting digital brand content offerings that drive business results. The Third Act is also responsible for organizing Digital Content NewFront, an annual event that brings together content creators, distributors, talent, and brands to harness creative media opportunities in original online video and online brand content.

    Paul has executive produced over 25 original web series, has appeared in a number of publications and digital media books, and is a speaker at several industry conferences and annual seminars.


    Nick BAILEY Nick BAILEY
    AKQA | Executive Creative Director

    Widely recognised as a creative innovator, Nick Bailey leads the creative output of AKQA's Amsterdam office, delivering category-defining work for Nike, EA Sports, Heineken, Diageo and Tommy Hilfiger. Most recently, he was awarded a Cannes Lion Gold for Heineken Star Player, a world-first dual-screen mobile and social football game. In 2011 he was named one of Ad Week’s top 10 digital creatives worldwide.

    Nick joined AKQA in 2004 as Lead Writer on the Nike Account, where he created some of the brand's most awarded work, including Nike Photo iD, Supersonic and Nike Live. Prior to AKQA Bailey worked at LBi on Mercedez Benz, Abbey, BT and Vodafone.

    About AKQA
    AKQA is an independent, ideas-led agency that works with clients including: Nike, VW, Google and Heineken. A recognised pioneer and innovator, AKQA achieved a world first in 2011 when it was named Agency of the Year on both sides of the Atlantic by Adweek and Campaign Magazine. AKQA collected over 100 major awards in the last year and was the most awarded European digital agency at Cannes Festival of Creativity in 2011.  It has over 1100 employees and eight offices around the world: London, Paris, Amsterdam, Berlin, San Francisco, New York, Washington D.C. and Shanghai.

    AKQA opened in Amsterdam in 2005. The management team of The Netherlands branch comprises of Matt Bain (GM) and Nick Bailey (ECD) who have both been working for the agency for over seven years. The Amsterdam office has a team of more than 50people who work on clients including Heineken, Diageo, Tommy Hilfiger, Electronic Arts and Nike.


    James KIRKHAM James KIRKHAM
    HOLLER DIGITAL | Managing Partner

    James Kirkham is Managing Director of Holler, the digital strategy agency he formed in February 2001 with business partner Will Pyne. Holler’s clients include Absolut Vodka, Alfred Dunhill, innocent Drinks, John Frieda and Red Bull. 
    New Media Age listed Holler as 'ones to watch' in their Top 100 guide, and wrote that Holler has ‘one of the most impressive client lists in the UK'.

    About Holler
    Holler was behind the critically acclaimed and award winning marketing for 'Skins' on E4, a ground breaking approach to marketing and media strategy that led to a host of awards including three prestigious IPA and Guardian awards. It was the first television show to be marketed in the UK using social media.
    Holler also received two Interactive Marketing & Advertising Awards at IPA 2008, winning ‘Best Entertainment Category’ for Skins series 2 and the IMA 2008 Grand Prix. Their cross-platform expertise was recognised when they received a 2009 BAFTA nomination for social media project ‘Year Dot’. 
    James is a highly-respected commentator on the digital marketing industry, speaking regularly at conferences including The Guardian Changing Media Summit, MIPCOM, MIPTV, co-chairing The Media Festival (2009, 2010), presenting at the ‘4 talent’ showcase, Promax and BETT education conferences and contributing to a range of publications including The Sunday Times, Broadcast and Creative Review.


FACEBOOK

LATEST TWEETS