MIPTV, MIPCube, MIPDoc and MIPFormats 2013

  • The MIPTV programme includes the Media Mastermind Keynote Series, the Producers’ Hub & Co-production Summit, the Brands and Content focus, competitions, matchmaking and networking events, and the red-carpet World Premiere TV Screenings. Innovation is at the heart of MIPTV with MIPCube programme. MIPTV Programme at-a-glance.

    The MIPDoc programme focuses on co-financing and co-production: MIPDoc Programme at-a-glance

    The MIPFormats programme features the most innovative concepts worldwide: MIPFormats programme at-a-glance

    Discover the programme

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    Wednesday, 4th April 2012 from 10:00 am to 12:30 pm

    Workshop Palais des Festivals, Room Redac 1, Level 3 Screenings & Special Events

    In partnership with The 3D Innovation Center powered by Fraunhofer Heinrich Hertz Institute

    What does it take to create quality 3D programming and still remain cost effective? 

    A live demonstration of the latest 3D production techniques from the 3D Innovation Center Berlin, a initiative of the renowned Fraunhofer  Heinrich Hertz Institute in Germany. Especially designed for production and programming executives, this “hands-on” session will also examine issues concerning 3D product development, content and distribution.

    Making of Stereo 3D commercials, 3DTV and live content
    Marc Briede, Stereographer, Chroma Film & TV, Germany

    Sky 3D - 18 months and counting
    Stephan Heimbecher, Head of Innovations & Standards, Sky Deutschland, Germany

    Why so many movies and parts of movies need conversion
    Sebastian Knorr, Director R&D and Knowledge Management, Imcube, Germany

    3D Innovation Center @ Fraunhofer HHI - Who are we and what do we do for you?
    Kathleen Schroeter, Executive Manager 3D Innovation Center, Fraunhofer Heinrich Hertz Institute, Germany

    Deutsche Telekom- 3DTV Live & on Demand on Entertain
    Dr Sven Weissenfels, Manager Content Partnering, Deutsche Telekom , Germany

    Production concept & realisation of 3D concerts and documentaries
    Gerd F. Schultze, CEO, Producer & Director, Music-Delight GmbH, Germany

    A showcase of Marchon 3D great passive 3D glasses with curved lenses to the audience
    Guenther Herrmann, Director 3D Business Development, Marchon Europe BV, The Netherlands

    In partnership with



    CHROMA FILM & TV | Stereographer
    SKY DEUTSCHLAND FERNSEHEN | Head of Innovations & Standards, Technology

    Stephan Heimbecher (born 1967) has been working at Sky Deutschland since July 2002. As the Head of Innovations & Standards in Technology, his post involves representing Sky on national and international committees, technical work with the major studios in Hollywood and technical innovation management at the company. Among other things he was responsible for the launch of Sky 3D in October 2010. The electrical engineering graduate began his career as a research associate at the Institut für Rundfunktechnik (IRT), the research and development institute for the public broadcasters in Germany, Austria and Switzerland. After extensive work with DAB technology and audio coding, he applied himself to the standardisation of Digital TV for several years before changing to Top5 MediaConnection, a company of the then KirchGruppe, as manager of the consulting department in 2001.

    About Sky
    Sky is all about entertaining, exciting and inspiring customers with a completely new TV experience. The Sky brand stands for an unrivalled choice of television entertainment, high-quality programming that viewers cannot find elsewhere, innovative services and high satisfaction levels resulting from a strong customer service – all at great value.  The core business of Sky is premium pay television. The company offers a wide range of programs including current films, new TV series and live sports, particularly the football Bundesliga, the DFB Cup and the UEFA Champions League in Germany and Austria. Sky has set standards with its HDTV offering that currently comprises more than 40 channels, including the first 3D channel in Germany and Austria. The company also offers attractive films, live sports and adult entertainment on demand to its subscribers. The first 24-hour live sport news channel in Germany and Austria went on air on December 1, 2011. Sky distributes its programs digitally, mainly via satellite and cable. With this, it has a technical reach of approximately 41 million TV households in Germany and Austria. In April 2011, Sky introduced the new service Sky Go. It allows customers to watch their favorite programs wherever they are - at home or via the web on the PC. The Sky program is also available on mobile devices like the iPad or the iPhone - whenever and wherever customers want. Subscribers are able to access Sky Go on the Xbox 360 console since December 6, 2011.

    Sebastian KNORR Sebastian KNORR
    IMCUBE | Director R&D and Knowledge Management

    Dr. Sebastian Knorr is managing director and head of the R&D and Knowledge Management Department of imcube labs GmbH.  Between 2002 and 2009 he worked as project manager and senior researcher in the field of 3D image processing and computer vision at Technische Universität Berlin, Germany.
    Sebastian received the German Multimedia Business Award of the Federal Ministry of Economics and Technology and the Dr.-Ing. degree with highest honors in 2008, respectively.
    He founded the company imcube labs GmbH in March 2009. The company was selected as "Landmark" at "Germany –Land of Ideas", an initiative of the Federal Government under the patronage of the Federal President Horst Köhler, in 2009.

    About Imcube
    Imcube 3D Solutions is a 3D Technology R&D company based in Berlin, Germany. It has developed “imcube cinema”, "imcube home" and "imcube mobile", all specialized and highly efficient 2D to 3D conversion frameworks for the theatrical, home entertainment and mobile devices market. Moreover, imcube is developing next generation stereoscopic 3D production tools which enable an efficient workflow by combining the finer parts of 2D-to-3D conversion and native 3D shooting.

    Guenther HERRMANN Guenther HERRMANN
    MARCHON EUROPE BV | Director 3D Business Development

    Marchon3D, a division of Marchon Eyewear, markets frames and lenses featuring a portfolio of patent-pending circular polarized 3D lens technologies that stand apart from all other premium 3D lenses due to its unique, curved lens design. The lenses are inserted into premium-style frames that offer wearers superior fit, comfort and an outstanding 3D viewing experience.  M3D lenses also provide 100% UVA/UVB/UVC protection, allowing wearers to use Marchon3D eyewear as sunglasses. Additionally, Marchon3D eyewear is RealD certified, ensuring an optimized viewing experience in all RealD enabled theaters, as well as compatible passive-system 3D televisions, and laptops. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein, ck, Coach, Diane von Fuerstenberg, Disney, Emilio Pucci, Fendi, Flexon, Jil Sander, Karl Lagerfeld, Lacoste, Marchon, Marchon3D, Michael Kors, Nautica, Nike, Sean John and X Games. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

    Kathleen SCHROETER Kathleen SCHROETER
    FRAUNHOFER HEINRICH HERTZ INSTITUTE | Executive Manager 3D Innovation Center

    Kathleen Schroeter is working since 2007 for the 'Fraunhofer-Gesellschaft'. Starting with organisation of international fairs for Fraunhofer HHI's Image Processing Department, she changed in 2009 to the inhouse consulting area of Fraunhofer and helped the 'Fraunhofer-Marketing-Netzwerk' to build new structures under a new project management in Berlin. Finishing as the Project Co-ordinator she moved on to Fraunhofer's newly formed '3D Innovation Center' as its Executive Manager in early 2011.
    Even while still at 'Free University Berlin' she worked in the field of regional broadcasting in Berlin, Germany and event management in Sydney, Australia. During her studies in Business Administration she specialist in the field of Marketing, Supply Chain Management and Economic Geography.

    About Fraunhofer HHI
    Located in Berlin, Fraunhofer HHI is dedicated to dealing with issues of communication technology and is a worldwide leader in the development of mobile and fixed broadband communication networks and multimedia systems.
    Its wide range of research focal points covers 3D TV, 3D displays, HD TV, man-machine interaction through control by gesture, optical satellite communications, and high speed hardware architectures as well as image signal processing and transmission and use of interactive media. The driving force of all HHI’s R&D activities is the vision of making multimedia services available to everybody in every place at any time. Multimedia is one of the key components in information technology as images, video, language, sound and add-on data are now being used for an increasing number of services in the office, the home and the public sector.
    More information www.hhi.fraunhofer.de

    DEUTSCHE TELEKOM | Manager Content Partnering

    Sven Weissenfels studied business management at the Ruhr-University of Bochum and the Tongji University in Shanghai; he holds a PhD in marketing. Mr. Weissenfels started his professional career as a TV Programming & Portfolio Manager at Kabel BW in 2005. Afterwards in 2008 he joined Deutsche Telekom AG and presently acts as a Senior Expert for Content Partnering TV.

    About Deutsche Telekom
    Deutsche Telekom is one of the world’s leading integrated telecommunications companies with over 129 million mobile customers, 34 million fixed-network lines and approximately 17 million broadband lines (as of December 31, 2011). The Group provides products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Deutsche Telekom is present in around 50 countries and has over 235,000 employees worldwide. The Group generated revenues of EUR 58.7 billion in the 2011 financial year - more than half of it outside Germany (as of December 31, 2011).

    MUSIC-DELIGHT | CEO, Producer & Director


    ADVANCED-TELEVISION.COM | Contributing Editor